Appeal Analysis

About This Tool

The Appeal Analysis tool helps you analyze donation appeal campaign data to understand donor patterns and optimize future campaigns. Upload your appeal data to see detailed breakdowns and visualizations.

Analysis Features

• Gift Amount Analysis: Sort donations by amount (highest to lowest) to identify major donors
• Gift Date Tracking: Understand which e-appeals throughout the campaign are most effective
• Time of Day Patterns: See what times donors are most likely to make donations
• Geographic Distribution: Analyze donations by city or zip code to identify key donor regions
• Payment Method Breakdown: Track payment types (check, credit card, PayPal, Venmo) to guide future appeal strategies

Expected Column Names

The tool will look for these common column names (case-insensitive). If your columns have different names, you can rename them before uploading:

• Gift Amount: "Amount", "Gift Amount", "Donation Amount", "Gift", "Donation"
• Gift Date: "Date", "Gift Date", "Donation Date", "Transaction Date"
• Gift Time: "Time", "Gift Time", "Donation Time", "Transaction Time"
• City: "City", "Donor City"
• Zip Code: "Zip", "Zip Code", "Postal Code", "ZIP"
• Payment Type: "Payment Type", "Payment Method", "Method", "Type"